Planning Guide: Marketing Communication Tools for Employer Engagement


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These set of 5 multi-page planning guides takes you through the steps of developing an employer engagement communications plan that includes publications, networking, web pages, digital media, video, a business advisory council, and other tools. These tools will flow from you brand, theme, logo, program name, and other representations of employer engagement.

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Forms and Content

  • *Master Checklist of Tools to Prioritize
  • *Publications Communications Plan (brochure, business cards,
  • *Digital and Web Communications Plan (videos, PowerPoint presentations, online newsletter, blog, web page development, social media – Facebook, LinkedIn, Twitter)
  • *Networking Plan (hosting special events, community association memberships, Chamber of Commerce participation, employer training, holiday events, job fairs)
  • *Business Advisory Council Development

Good job development for those with disabilities requires good marketing. But agencies that serve individual with disabilities often send competing messages to their stakeholders regarding their services and the capabilities of the individuals they serve. Programs that provide vocational services need a clear and concise marketing approach that communicates their benefits to their primary audience, employers. This requires basic marketing planning for employer engagement.

How do the planning guides work?

Open the e-guide on your tablet, smart phone, or computer, (or print out a paper version), and complete each item. Once you have completed the steps, you can plan your next steps and the strategies for achieving them. A follow-up planning guide on developing a Marketing Communication Plan for Employers will take you to the next level of your job development.

Additional information


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