Market research can accomplish a number of things. By better understanding the world employers are operating in, you can do a much better job of job screening, job matching, analyzing tasks within companies, and promoting hiring. Consider how having in-depth knowledge of employers can help job development. Click on each to read more.
When a program provides timely information and support that benefits employers, that program is seen as a partner that understands the business world.
The process of research builds contacts and key information on hiring trends, labor needs, training and other areas important to human resources.
Having good research allows you to target marketing messages that directly impact what employers are facing. Your job development efforts are thus more likely to resonate with businesses.
The tools you use based on your research must also not only avoid potential stereotype messages, but actively confront them.
