7 Marketing Publications

marketingpubsPublications are documents that can be handed out, mailed, or left at a business as an explanation of your services and benefits. A brochure is the most common one, but there are other possibilities as well, such as a fact sheet, a newsletter, a booklet, print advertisements, postcards, and inserts. And of course, your business card is a primary publication piece that must also incorporate your marketing message. Use them in conjunction with face-to-face interactions and other relationship-building tools and techniques. Use a timeline to plan how and when each publication will be used. Again, make sure the layout and design is professional, has a positive and memorable message, and focuses on employers, not the needs of people with disabilities.

Photographs can be especially powerful. They provide graphic evidence of your message. A photograph should tell a mini-story.

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